Art Seminars: Success as an Artist
This is the original business and marketing seminar for emerging artists, designed to give practical information and advice towards a successful fine arts career. Each seminar is six hours long and all of the information and resources provided are useful to artists working in all media, including painting, sculpture and photography. The presenter, Catriona Fraser, has given the "Success as an Artist" seminar to hundreds of DC area artists, curators, teachers and other arts professionals since August of 1999. The issues covered and discussed are not based on theory, but grounded on actual experience.
"Success as an Artist" seminar featured in The Gazette
Read feedback from artists who have attended the seminar.
In 2014, "Success as an Artist" Seminars will be held in partnership with The Yellow Barn at Glen Echo Park, MD, the Maryland Federation of Art in Annapolis, MD, the Foundry Gallery in Washington, D.C and other venues throughout the D.C area. Please check back for dates and resgistration links.
This seminar is produced by:
The Fraser Gallery
The seminar is designed for the emerging artist who is serious about his or her art career. Every artist will receive a resource packet including a CD of essential documents and other reference materials. The presenter, Catriona Fraser, is the owner and Director of the Fraser Gallery. Ms. Fraser has over 16 years experience as one of the most successful art dealers in the area and has earned an excellent reputation for supporting local emerging artists. Ms. Fraser is the Director of the Bethesda Fine Arts Festival. Ms. Fraser serves on the Advisory Panel for the Bethesda Arts and Entertainment District and on the Board of the Washington School of Photography. Ms. Fraser is also the Chair of the Trawick Prize, an annual competition that awards $14,000 to visual artists from D.C, Maryland and Viginia, as well as the Chair of the Bethesda Painting Awards, an annual competition that awards $14,000 to painters from D.C, Maryland and Viginia. From 2009 - 2011, Ms. Fraser served as President of the Art Dealers Association of Greater Washington.
The following issues will be covered during the seminar:
- Buying materials: lowering your costs
- Conservation issues
- Archival Matting and Framing
- Limited editions - signing and numbering
- Prints vs. Reproduction
- Iris Prints (Pros and Cons)
- Creating a Resume
- Building a Portfolio
- Juried Shows
- Strategies for Getting Accepted
- How to photograph your artwork
- Selling your art
- How to write a press release
- Vanity Galleries
- Commercial Galleries
- Non-profit Art spaces
- How to approach a gallery
- Gallery/Artist Relationships
Outdoor Art Festivals
- Display systems and tents
- Best shows and ones to avoid
- Accepting Credit cards
- Alternative Marketing
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